About Us

When buying jewellery, knowing who you’re buying from matters just as much as the piece itself. Trust, quality, and genuine customer care sit at the heart of everything we do.

Aspire Fine Jewellery is a family-owned business based in the East Midlands, founded by partners Sharon and Kevin. We created Aspire Fine Jewellery with a simple belief: customers deserve beautifully made jewellery, fair and transparent pricing, and a service that feels personal and unpressured.

Our Story

Sharon’s passion for jewellery began at a young age, sparked by a fascination with diamonds, gemstones, and craftsmanship. What started as experimenting with family jewellery naturally grew into a career spanning over 30 years in the jewellery trade.

During that time, Sharon has worked across high-street jewellers, independent boutiques, and specialist workshops, gaining extensive experience in jewellery repair, redesign, and bespoke pieces. She has continued to develop her skills through professional training at leading jewellery schools, including the Birmingham Jewellery Quarter, building expertise in silver & goldsmithing, polishing, finishing, and detailed jewellery repairs.

Kevin brings a complementary background in IT and logistics, with experience in systems, operations, and customer-focused efficiency across a range of organisations. His skills have been key in developing a jewellery business that operates smoothly online while still offering a personal, hands-on approach.

Together, our combined experience forms the foundation of Aspire Fine Jewellery — a modern, online-focused jeweller with traditional values.

Why We Started Aspire Fine Jewellery

We felt that too many customers were being let down by poor service, inflated prices, and jewellery that didn’t reflect its cost. Aspire Fine Jewellery was created to offer something different — high-quality jewellery at competitive, transparent prices, backed by a friendly, honest service.

Based on the Nottingham–Leicester border, we work primarily online and also meet customers at wedding fairs and events. As the business has grown, we’ve built a loyal customer base and earned a strong reputation for quality, value, and care. We’re proud to have been recognised with multiple industry awards, including Guides for Brides Good Customer Service awards and several IDo Wedding Awards. This is backed up by our numerous 5* customer reviews on Trust Pilot, Google & our social media platforms.

We are also a founding member of the Exclusive Supplier Club in the wedding industry, a carefully selected & vetted group of trusted and reliable wedding suppliers.

Despite our growth, we remain a small team by choice, allowing us to offer the personal touch that matters when choosing jewellery for life’s most meaningful moments.

What We Offer

We stock a wide range of beautifully crafted jewellery in gold and sterling silver, alongside bespoke design services for customers looking for something truly unique.

We also specialise in engagement rings and wedding rings, from classic plain bands to intricate diamond-set designs. For customers with unusual-shaped engagement rings, we offer over 40 different shaped wedding rings, all of which can be customised by metal, width, and diamond settings.

To make the experience even more relaxed, we offer a Free Home Wedding Ring Service, allowing you to view our wedding ring collections in the comfort of your own home, with absolutely no obligation to buy. This gives you the time and space to make an informed decision at your own pace without feeling pressured to buy.

Our Promise

We are committed to honest, transparent pricing and genuine value. We offer free UK postage on all orders, meaning the price you see is the price you pay — no hidden extras.

Above all, we believe choosing jewellery should feel exciting, comfortable, and reassuring. Whether you’re celebrating a milestone, choosing wedding rings, or creating something bespoke, we’re here to guide you with care, honesty, experience, and integrity.